The purpose of evaluating the Public Action for Water, Energy and Environment Project (PAP) is to assess its approach and outcomes in order to guide future program design. The evaluation considers effectiveness of mechanisms and implementation practices, lessons learned, sustainability of PAP relationships with counterparts, and behavior change among consumers and institutions relative to energy and water conservation, and solid waste management.
PAP was a $20.5 million project implemented from 2009 through September 2014 by ECODIT. PAP’s goal was to increase “efficiency and conservation in the use of water and energy, proper solid waste handling practices through public education and behavior change communication, and building the capacity of Jordanian institutions and organizations to use social marketing and communication as a tool to achieve behavior change.” PAP’s primary objective was to build capacity and professionalize social marketing practices, which would then lead to changes in behavior that conserved energy and water, and improved solid waste management.
In order to accomplish this, PAP conducted extensive market research to identify attitudes and practices among groups of stakeholders to design and implement activities with highly targeted approaches and messages. PAP provided direct technical assistance to ministries, municipalities, and utility companies in the areas of conservation and social marketing. PAP provided grants and technical assistance to a wide variety of organizations (universities, trade organizations, and Non-Governmental Organizations (NGOs)) to build capacity in social marketing and to work with Community Based Organizations (CBOs) and local entities to effect behavioral changes with youth, within households, and with commercial users of energy and water.