Communication for Better Health/Communication for Health Communities ( CHC )

Communication for Healthy Communities (CHC) is a 5-year, USAID funded project whose goal is to support Government of Uganda and partners to design and implement quality health communication interventions that contribute to reduction in HIV Infections, total fertility, maternal & child mortality, malnutrition, malaria & tuberculosis (TB). To achieve this, the project uses innovative health communication (HC) approaches, capacity strengthening, increased collaboration among partners, and rigorous research and knowledge management for health communication.

Activity Description

The Communication for Healthy Communities (CHC) program, funded by the U.S. Agency for International Development (USAID) is designed to help reduce high national rates of HIV infection, total fertility, maternal and child mortality, malnutrition, malaria and tuberculosis (TB). The program is working to achieve these objectives by increasing the adoption of healthy behaviors — including an uptake of critical health services — through strengthened health communications and by:

  •  Designing and implementing high-quality health communication interventions to improve knowledge, attitudes, norms, behaviors and demand for services related to HIV, TB, malaria, nutrition, maternal and child health and family planning.
  • Improving the coordination of health communications interventions.
  • Increasing research and knowledge management to enhance health communications

In partnership with the Uganda Health Marketing Group, FHI 360 is working across the country to advance the skills needed to design, manage and evaluate health communications interventions, and to adapt and scale up communications efforts in support of service delivery activities at the community level. CHC is supporting a robust learning agenda that strengthens program implementation, documents impact and contributes to the health communications knowledge base. CHC is also enhancing the Government of Uganda’s capacity to lead and coordinate similar health communications interventions.

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Expected Outcomes

The project aims to achieve:

  • High-quality health communication interventions which are designed and implemented;
  • Improved coordination of health communication interventions;
  • Increased research and knowledge management to enhance health communication.
Actual Outcomes

The Year 4 1st Quarter Results show that there has been:

  • Communication support for the 90, 90, 90 strategies,
  • Communication support for DREAMS initiative,
  • Demand generation for VMMC,
  • Communication support to the National Malaria Control Program (NMCP),
  • Roll out of the integrated OBULAMU campaign,
  • High exposure of OBULAMU Campaign,
  • Regional Communities of Practice.