IUWASH PLUS Behavior Change Formative Research – Final Report


The USAID Indonesia Urban Water, Sanitation and Hygiene Penyehatan Lingkungan untuk Semua (IUWASH PLUS) project is a five-year initiative to expand access to water supply and sanitation services and improve hygiene behaviors among the urban poor. Working in close coordination with the Government of Indonesia (GOI), the project seeks to increase access to improved water supply service quality for one million people in urban areas—of which at least 500,000 are from the poorest 40 percent of the population—and increase access to safely management sanitation systems for 500,000 people in urban areas.

This document represents the final report for the USAID IUWASH PLUS formative research conducted during the first year of the project in 2017. The objective of the formative research was three-fold:

(1) improve the understanding of water, sanitation, and hygiene (WASH) conditions faced by urban households in the “bottom 40” percent (or “B40”) by wealth;
(2) explore barriers and motivations associated with WASH behaviors among this population; and
(3) identify entry-points and communication channels to help households adopt healthier WASH practices and behaviors.

More broadly, the research sought to address the “WASH knowledge gap” that exacerbates water and sanitation service inequalities at the bottom of the pyramid, thereby contributing to the GOI’s efforts to achieve universal access across the archipelago.