Market-based sanitation approaches can help advance progress towards SDG 6.2 through household investment in desirable and affordable toilets delivered sustainably by private sector actors and supported by enabling government structures. USAID’s Uganda Sanitation for Health Activity (USHA) catalyzed private sector actors and social enterprises at all levels to manufacture and distribute responsive and affordable sanitation products sustainably. This brief documents USHA’s support to Nice House of Plastics (NHOP) and LIXIL to improve household access to basic sanitation using the BRAC CHP and Independent Retailer models. The brief also describes how the two models were used to expand the SATO distribution network and expand product offerings of private sector actors.