Micro, Small, and Medium Enterprises: Innovative Practices to Promote On-Site Sanitation in Benin

In Benin, USAID’s West Africa Municipal Water, Sanitation, and Hygiene (MuniWASH) activity has developed a capacity building program for micro, small, and medium enterprises (MSMEs), also referred to as private sanitation service providers, who promote the sanitation products branded as "Mimin toilets”  (meaning “clean toilets” in the Fon language). These MSMEs, which are grouped under the National Union of Sanitation Entrepreneurs, the umbrella organization that promotes the WC Mimin products, benefited from capacity building sessions on management and commercial techniques organized by MuniWASH. 

The MSMEs are adjusting their activities to try to acquire a bigger share of the household sanitation market. By increasing the number of exhibition sites, offering after-sales services, and conducting social marketing campaigns, the MSMEs have become more active in their markets.