Health Communication and Promotion Program Component

Improving the health of the Senegalese population is a priority Development Objective (DO) of the United States Agency for International Development in Senegal (USAID/Senegal). In order to achieve this objective, USAID/Senegal continues to build upon decades of United States Government (USG) investment and partnership with the Government of Senegal (GOS) as the largest bi-lateral donor in the health sector. In 2009, the GOS approved a ten year National Plan for Health and Development (PNDS 2009 – 2018) with a vision for Senegal where all individuals, households, and communities have universal access to quality curative and preventative health services without any form of exclusion. The PNDS vision is directly aligned to Senegal’s Millennium Development Goals (MDG) for health which focus on 1) reducing child mortality; 2) improving maternal mortality; and 3) combatting malaria, Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome (HIV/AIDS), and other diseases.

Activity Description

The Health Communication and Promotion Program Component of this program support a range of communication activities to influence the social and behavior changes needed to improve outcomes in the priority technical areas of Reproductive Health (RH), Maternal and Child Health (MCH), malaria, HIV/AIDS, TB, and other infectious diseases to maximize the use of relevant approaches, materials/tools, and media products already developed and used successfully in Senegal.

The HCP component supports a range of activities in all 14 regions to support social and behavior change to improve outcomes in RH, MCH, malaria, HIV/AIDS, TB, and other infectious diseases. The program works in close partnership with the MOH, in particular, the SNEIPS, the DSRSE, and the National Disease Control Programs for AIDS and STIs, malaria, and TB, as well as other ministries (i.e., the Ministry of Education), USAID IPs, NGOs, FBOs, private sector entities, and various other local partners. The project is organized into five subcomponents.
• Sub-component A: Strengthening capacity for effective BCC programs.
• Sub-component B: Supporting implementation of quality BCC interventions leading to the adoption of healthy behaviors and the increased use of health services.
• Sub-component C: Strengthening the capacity of key actors to advocate for political and social engagement for health programs.
• Sub-component D: Social marketing of key health products resulting in their increased sale and use.
• Sub-component E: Technical capacity building and organizational development of the recipient.

Expected Outcomes

• Increased access to quality clinical services
• Increased access to quality community health services
• Increased access to key health products
• Improved attitudes towards healthy behaviors
• Improved promotion of key health products and services
• Improved management of district and regional health teams
• Improved health system performance through implementation of national level policies