BBC World Service Trust


The Expanded Social Marketing Project in Nigeria

ESMPIN was a USAID-funded nationwide social marketing project focused on 15 priority states in Nigeria, aimed at improving maternal and child health by promoting family planning methods, and child health products. Some diseases like diarrhea, malaria and pneumonia, lack of family planning (FP) and inappropriate care of pregnant mothers and newborns are some of the causes responsible for Nigeria’s high maternal, neonatal and child mortality rates. ESMPIN also promoted healthy behaviors in addition to its product demand.