Partnership for Better Living

The Partnership for Better Living is a pioneering cooperative agreement between USAID and LIXIL’s social business, SATO, to create sustainable sanitation and hygiene markets for more than 2 million people by 2026.

Closing financial gaps for global water supply and sanitation services in Africa. Photo Credit: Renate Wefers

Overview

The Partnership Objectives

To expand the market and increase demand for household and institutional sanitation and hygiene products and services
To improve the availability of products and reliability of sanitation supply chains
To strengthen the business environment for improved access to sanitation while increasing overall awareness of global sanitation and hygiene challenges

Improving access to water supply and sanitation services for municipalities. Photo Credit: DFID/Russell Watkins

Results

To achieve its objectives, the Partnership for Better Living is focusing on efforts such as: 

  • Bridging the gap that can occur after project/donor funding ends. To ensure progress does not stop, we will explore how the private sector can work best with local partners to continue growing the sanitation market when government or NGO projects conclude. 

  • Working with local partners to establish manufacturing supply chains;

  • Ensuring service providers (particularly sales agents and masons) are trained and equipped to sell, install, and maintain SATO’s portfolio of products, ensuring sustainability by offering these critical market services for consumers; and

  • Creating demand for sanitation and hygiene through “supply push” and “demand pull” marketing efforts.  

 Learn more about SATO.

Photo Credit: WASH-FIN

Resources

Promoting SATO Toilets in Uganda: Case Study on How Urbanites Brought City Sanitation Standards to Their Rural Homes Promoting SATO Toilets in Uganda: Case Study on How Urbanites Brought City Sanitation Standards to Their Rural Homes
Case Studies

In 2019, the USAID Uganda Sanitation for Health Activity (USHA), alongside partners SATO and Nice House of Plastics (NHOP), designed the Sons and Daughters of the Soil (SODAS) campaign to promote SATO Pans and SATO Stools. This case study details…
West Africa Plastic Manufacturing and Distribution in the Sanitation and Hygiene Supply Chain: Landscape Study West Africa Plastic Manufacturing and Distribution in the Sanitation and Hygiene Supply Chain: Landscape Study
Technical Report

The Partnership for Better Living commissioned the social innovation agency, Archipel & Co, to conduct a landscape study to identify relevant plastic manufacturing and distribution (M&D) actors in the sanitation and hygiene supply chain in…
Private Sector Contributions to SDG6: Fostering Sanitation Business Success Private Sector Contributions to SDG6: Fostering Sanitation Business Success
Event

This learning event focused on how USAID has partnered with the private sector to catalyze solutions to achieve SDG 6 by 2030: universal access to adequate and equitable sanitation and hygiene and ending open defecation, paying special attention to…
You Spoke, We Listened You Spoke, We Listened
Blog

How partner feedback is prompting the Partnership for Better Living to improve public-private WASH sector collaboration The Partnership for Better Living is a five-year cooperative agreement between USAID and LIXIL, through its social brand, SATO.…

Partners

 

USAID Logo

Lixil Corporation Logo

 

Implementing Partners


SATO is an award-winning social business that designs affordable, sustainable, and accessible sanitation and hygiene products based on the wants and needs of its customers, empowering them to live a better life every day. SATO has shipped products to 44 countries and has positively impacted the lives of more than 35 million people, with a goal of impacting 100 million by 2025.

 

Research Partners


RTI Logo

RTI International is an independent research and consulting organization dedicated to improving the human condition by turning knowledge into practice. RTI has ~5,000 personnel working in more than 75 countries, tackling hundreds of projects to address complex social and scientific challenges.


Archipel Logo

Archipel Research & Consulting is a social innovation and impact strategy agency that prepares, tests, launches, and scales approaches that deliver on the potential of enterprise for positive impact. At the crossroads of social and business, Archipel & Co. designs solutions for a just transition that deliver economic, strategic, and social value.

Contact Us

Genevieve Kelly, Program Director genevieve.kelly@lixil.com 

Jed Leonard, Deputy Program Director jed.leonard@lixil.com 

AOR: Oliver Subasinghe, Partnerships & Policy Advisor, USAID Bureau for Resilience and Food Security osubasinghe@usaid.gov 

Reliable clean water supply is the basis for good hygiene practice in Kenya. Photo Credit: Adobe Stock