Partnership for Better Living

The Partnership for Better Living is a pioneering cooperative agreement between USAID and LIXIL’s social business, SATO, to create sustainable sanitation and hygiene markets for more than 2 million people by 2026.

Closing financial gaps for global water supply and sanitation services in Africa. Photo Credit: Renate Wefers


The Partnership Objectives

To expand the market and increase demand for household and institutional sanitation and hygiene products and services
To improve the availability of products and reliability of sanitation supply chains
To strengthen the business environment for improved access to sanitation while increasing overall awareness of global sanitation and hygiene challenges

Improving access to water supply and sanitation services for municipalities. Photo Credit: DFID/Russell Watkins


To achieve its objectives, the Partnership for Better Living is focusing on efforts such as: 

  • Bridging the gap that can occur after project/donor funding ends. To ensure progress does not stop, we will explore how the private sector can work best with local partners to continue growing the sanitation market when government or NGO projects conclude. 

  • Working with local partners to establish manufacturing supply chains;

  • Ensuring service providers (particularly sales agents and masons) are trained and equipped to sell, install, and maintain SATO’s portfolio of products, ensuring sustainability by offering these critical market services for consumers; and

  • Creating demand for sanitation and hygiene through “supply push” and “demand pull” marketing efforts.  

 Learn more about SATO.

Photo Credit: WASH-FIN


You Spoke, We Listened You Spoke, We Listened

How partner feedback is prompting the Partnership for Better Living to improve public-private WASH sector collaboration The Partnership for Better Living is a five-year cooperative agreement between USAID and LIXIL, through its social brand, SATO.…




Lixil Corporation Logo


Implementing Partners

SATO is an award-winning social business that designs affordable, sustainable, and accessible sanitation and hygiene products based on the wants and needs of its customers, empowering them to live a better life every day. SATO has shipped products to 44 countries and has positively impacted the lives of more than 35 million people, with a goal of impacting 100 million by 2025.


Research Partners

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RTI International is an independent research and consulting organization dedicated to improving the human condition by turning knowledge into practice. RTI has ~5,000 personnel working in more than 75 countries, tackling hundreds of projects to address complex social and scientific challenges.

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Archipel Research & Consulting is a social innovation and impact strategy agency that prepares, tests, launches, and scales approaches that deliver on the potential of enterprise for positive impact. At the crossroads of social and business, Archipel & Co. designs solutions for a just transition that deliver economic, strategic, and social value.

Contact Us

Genevieve Kelly, Program Director 

Jed Leonard, Deputy Program Director 

AOR: Oliver Subasinghe, Partnerships & Policy Advisor, USAID Bureau for Resilience and Food Security 

Reliable clean water supply is the basis for good hygiene practice in Kenya. Photo Credit: Adobe Stock