behavior change


WaterLinks – 10-Step Promotion Program Toolkit

The purpose of a promotion program is to bring about behavior change. A promotion program is crucial to inform, educate, motivate, and persuade before a new practice is adopted, but the ultimate goal of any promotion program is to bring about and sustain the adoption of new practices. ECO-Asia, through WaterLinks, has developed a comprehensive guide to the design, development, implementation, monitoring and evaluation of a promotion program for water, sanitation and hygiene.


USAID/Haiti - PROMARK Project - Midterm Evaluation

The PROMARK Project, a contract funded by the U.S. Agency for International Development (USAID) in Haiti and implemented by Population Services International (PSI), the prime contractor, started in 2009. Its primary goal is to improve the health of the Haitian people by using social marketing to advance healthy behaviors through behavior change communication (BCC), health product promotion, and sales strategies. Though the project works nationwide, it focuses on rural and remote areas and underserved populations.


Final Performance Evaluation of the Public Action for Water, Energy and Environment Project (PAP)

The purpose of evaluating the Public Action for Water, Energy and Environment Project (PAP) is to assess its approach and outcomes in order to guide future program design. The evaluation considers effectiveness of mechanisms and implementation practices, lessons learned, sustainability of PAP relationships with counterparts, and behavior change among consumers and institutions relative to energy and water conservation, and solid waste management.


Water, Sanitation and Hygiene Enterprise Development (WaterSHED) Mid-Term Evaluation Report

In the early 2000s, leading global stakeholders in the water, sanitation and hygiene (WASH) sector, including the U.S. Agency for International Development (USAID), began looking for innovative ways to engage the private sector in the provision of WASH products and services required to support key hygiene behaviors with proven health benefits. The private sector has the potential to become leaders in the promotion of the correct, consistent and sustained use of commercial products and services to generate sustainable markets for them and to maximize their public health impact.


USAID Announces Partnership with Toilet Board Coalition

Public-private partnerships have significant potential to accelerate progress toward the 2030 Sustainable Development Goals’ sanitation target. An exciting new Global Development Alliance between USAID and the Toilet Board Coalition promises to strengthen efforts to reach the 2.4 billion worldwide still without adequate sanitation.


A Better Way to Wash Hands Without Piped Water: Designing the Povu Poa

Editor’s Note: With funding from the USAID Global Development Lab’s Development Innovation Ventures program, the authors teamed up with Innovations for Poverty Action, and using a human-centered design process developed a new handwashing station for settings that lack piped water. In this article, Drs. Amy Pickering and Clair Null, who led the project, describe its methods and preliminary findings. The authors’ views are their own.


Assisting Liberians with Education to Reduce Transmission

The ALERT program’s goal was to ensure a maximum level of community preparedness for and responsiveness to exposure to Ebola through effective outreach, education, messaging, and availability of critical health care workers, burial teams, and community-based structures to mitigate risk of greater Ebola transmission. The project accomplished this through integrated programming focused on social mobilization, case detection, case management, disease surveillance, border coordination and support for community-level water, sanitation and hygiene (WASH) practices.


Improved Water, Sanitation & Hygiene Program

IWASH facilitates accelerated achievement of the Millennium Development Goals (MDGs) related to water and sanitation, in February 2010. The IWASH program goal is “to make measurable improvements in water supply, sanitation and hygiene (WASH), as well as in the enabling environment for WASH, in target areas within the three counties of Bong, Lofa and Nimba, and selected communities in greater Monrovia” to improve health outcomes for community members.


Bringing Swachh Bharat to 4,041 Cities One Neighborhood at a Time

In 2014, the Government of India launched the ambitious Swachh Bharat (Clean India) Mission to improve urban quality of life by eliminating open defecation and increasing sanitation coverage in its more than 4,000 cities by October 2, 2019 — the 150th anniversary of Mahatma Gandhi’s birth. During my visit there earlier this year, I saw significant progress being made toward this goal and was proud of the technical assistance the United States Agency for International Development (USAID) is providing to strengthen national sanitation and support this effort.