sanitation marketing

Resource Collection

Sanitation

Did you know one out of every three people in the world lacks a hygienic toilet in their homes? Sanitation is more than just toilets, however — it encompasses the facilities, behaviors, and services that prevent diseases caused by contact with human waste. USAID helps partner countries reach the poor and underserved to end open defecation, gain first-time or improved access to basic sanitation services, and move progressively toward safely managed services.

Blog

Meet the "Toilet King"

This blog originally appeared on PSI’s website.

Paul Kpadonou began his career as an entrepreneur on the side of the highway.

As he sold garden decorations from his roadside business, Paul dreamed of creating a successful enterprise in his suburban town of Abomey-Calavi, Benin. His shot at prosperity came with the “WC Mimin” brand of toilets, which he discovered during a campaign promoting the product.

Training

Designing Viable Sanitation Enterprises - A Market Based Sanitation Game

Context

In the context of market-based sanitation (MBS)—through which private sector actors supply toilets and related services to individual households who pay for them—a strategy of many MBS programs is to increase the participation of local entrepreneurs in the sanitation value chain. Low viability of sanitation enterprises, however, often is a barrier to entrepreneurial participation, and as a consequence, impacts private sector supply in the market.

Blog

Webinar Explores Barriers to Effective Sanitation Enterprises

The provision of sustainable sanitation for all is one of the world’s most important development priorities, yet 4.5 billion people lack access to a safe toilet. Past efforts to provide greater sanitation access, such as direct government provision and full, blanket subsidies for toilets, have proven to be ineffective or unsustainable in many developing countries, prompting some to focus on market-based sanitation (MBS) as an alternative. However, market-based approaches have proven difficult to scale up.