behavior change communication

Project

Breakthrough ACTION

Firmly grounded in proven practices, Breakthrough ACTION works in partnership with governments, civil society, and communities around the world to implement creative and sustainable SBC programming, nurture SBC champions, mainstream new techniques and technologies, and advocate strategic and sustained investment in SBC.

Article

Raising Voices to Save Water: Reducing Groundwater Loss in Armenia’s Ararat Valley

The Ararat Valley is a 1,300-kilometer swath of fertile land in western Armenia that lies in the shadow of Mount Ararat. The valley is known as the breadbasket of the country. “It feeds about half the population,” says Armen Varosyan, project director of USAID’s Participatory Utilization and Resource Efficiency of Water (PURE Water) project. He explains that a clean and accessible groundwater reservoir fuels the region’s productivity. But, Varosyan says, “There is a problem.” Armenia’s natural groundwater is drying up.

Blog

Citizen Journalists: Shining a Light on Water Management in Armenia

Mane Minasyan lives in Vedi, a small town in the heart of the Ararat Valley in the west of Armenia. At 19, she is raising awareness of groundwater depletion and prompting behavior change in her community. Mane received her investigative journalism training from USAID’s Participatory Utilization and Resources Efficiency of Water (PURE Water) project, which is working to increase water productivity, efficiency, and quality in the Ararat Valley by enhancing citizen participation in water resources management.

Project

Communication for Better Health/Communication for Health Communities

Communication for Healthy Communities (CHC) is a 5-year, USAID funded project whose goal is to support Government of Uganda and partners to design and implement quality health communication interventions that contribute to reduction in HIV Infections, total fertility, maternal & child mortality, malnutrition, malaria & tuberculosis (TB). To achieve this, the project uses innovative health communication (HC) approaches, capacity strengthening, increased collaboration among partners, and rigorous research and knowledge management for health communication.

Project

Pakistan Safe Drinking Water and Hygiene Promotion Project

USAID implemented the Pakistan Safe Drinking Water and Hygiene Promotion Project (PSDW-HPP) as part of its goal to improve basic health services for the Pakistani population. The four-year project (2006–2010) was designed to increase the effectiveness and sustainability of the Government of Pakistan's Clean Drinking Water for All (CDWA) program by conducting complementary hygiene and sanitation promotion programs, community mobilization initiatives, and diverse capacity-building activities.

Project

Urban WASH – Swachh Bharat Swachh Vidyalaya

This project focuses on 60 government schools in urban slums to promote sanitation and effective use and ownership of WASH infrastructure in schools. This activity contributes to the national Swachh Bharat: Swachh Vidyalaya (Clean India: Clean School) program. Under the three-year project, Coca-Cola India will provide sanitation facilities such as toilets, sinks, urinals and other physical structures necessary for creating sanitary conditions. USAID and Plan India will support the project through behavior change communications aimed at educating youth about the benefits of sanitation.

Podcast

Establishing A Sustainable Market For Water Purification Tablets In Ghana

The latest podcast from Global Waters Radio takes listeners to Kumasi, capital of Ghana’s Ashanti region, where a distributor of Aquatabs, Ernest Saka Ansong, and Asieduwaa Ofori Darko, a local Aquatabs vendor, share their thoughts on water quality challenges in Ghana, marketing and distribution strategies for water purification tablets, and stories of how they have positively impacted the communities they serve. This podcast was originally published in July 2017.