Norms, Nudges, or Addiction: Understanding Drivers for Handwashing Behavior


On September 12th, the Global Handwashing Partnership (GHP) and USAID hosted a webinar on behavior change strategies for handwashing with soap.

In this webinar, Nga Nguyen with USAID, Dr. Reshmaan Hussam, Assistant Professor of Business Administration at Harvard Business School, and Dr. Hans Mosler of the University of Zurich and EAWAG, presented updates on recent research and key implications of two frameworks for handwashing behavior change. The presenters also answered questions on how to apply these approaches and share new learning and advocacy resources.