This is the final performance evaluation (end-of-activity evaluation) report of the APHIAplus Health Communication and Marketing (HCM) project undertaken on behalf of the United States Agency for International Development/Kenya, Office Health, Population and Nutrition (USAID/K/HPN) by an independent review team fielded by International Business & Technical Consultants Inc. (IBTCI). The evaluation took place from October 16, 2014 to December 15, 2014, covering the implementation period from March 2012 through September 2014. The purpose of the evaluation was to establish the extent to which the expected outcomes have been met and to provide lessons learned and recommendations for future activities in health communication and marketing. Evaluation questions include:
- To what extent has the activity achieved its mandated outcomes in intermediate results (IR) one and two along the parameters of health impact, equity and subsidy among the priority poor and vulnerable populations?
- To what extent has the activity succeeded in creating sustainable social marketing and communication models for the health sector? What strategies and approaches facilitated the achievements/creation of such sustainable models, if any?
- What are the key lessons learned, especially on the establishment of local sustainable social marketing models among private-sector partners, local NGOs and government departments–at the national and county levels?
- What are the key recommendations; especially on what changes could be made to future social marketing and communication programs to make them more effective in delivering sustainable services that reach targeted populations?