Developing and Testing Innovative WASH Approaches in Ethiopia

This report was prepared by iDE as part of an effort to develop a sanitation marketing approach to stimulate local markets to provide sustainable sanitation solutions in rural Ethiopia. This report details the work done on refining sanitation products and business models, researching pit collapse issues, developing sales management strategies, and implementing trainings conducted for business and sales agents. It also includes challenges encountered, opportunities, and next steps in scale-up.