ADB Webinar - Understanding Hygiene Behavior and Hygiene Behavior Change, October 1, 2020


With more than half of 2020 spent under the coronavirus disease (COVID-19) pandemic already, proper hand hygiene has become mainstreamed, if not ingrained, into public consciousness. Access to and sustainability of water, sanitation, and hygiene (WASH) services is vital to protect human health.  

Robert Dreibelbis, associate professor at the London School of Hygiene and Tropical Medicine (LSHTM), will present the latest research and evidence on hygiene promotion as a critical and specialist area. He will share modern approaches to hygiene behavior change and discuss the implications of these approaches to hygiene programming at scale. 

Additionally, the webinar will focus on the attributes of hygiene behaviors and how they compare and differ from other health behaviors, as well as the limitations of knowledge-based and health-based messaging for changing behaviors. 

Lastly, Dr. Dreibelbis will introduce the COVID-19 Hygiene Hub, a partnership developed by individuals from LSHTM, the Centre for Affordable Water and Sanitation Technology (CAWST), and the Wash’Em team. The Hub is also a core partner of the Hand Hygiene for All Global Initiative, co-led by WHO and UNICEF.

This webinar is organized by the Water and Health advisory team of the ADB Water Sector Group, and is part of the ongoing work to upscale an integrated WASH and health approach in ADB operations. 

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