Rwanda Social Marketing Program

The focus of the project was to increase awareness of and engagement with the community and this focus saw new milestones in delivering sustainable health impact across the 6 health areas namely: HIV prevention, malaria, family planning, maternal and child health, nutrition as well as water and sanitation During this year, SFH Rwanda started implementing a new HIV prevention service, mobile HTC branded Moonlight targeting key and priority population including surrounding communities (General population). This mobile HTC is designed to capture key population and their clients and is not only an HIV prevention mechanism but a key strategy to achieving the ambitious global treatment goals of 90-90-90 by 2020.

Activity Description

Lack of access to improved and sanitation facilities and poor hygiene practices in Rwanda particularly in rural areas is contributing to high incidences of water, sanitation and hygiene related mortality and morbidity. In addition, lack of appropriate water and sanitation services and poor hygiene is also contributing to stunting among children due to diarrheal diseases.


To promote sanitation and hygiene and prevent diarrhea related diseases, RSMP empowered individuals to purify water in the home and practice proper hygiene and sanitation. Safe drinking water is promoted via household water treatment, a water quality intervention that employs proven, easy-to-use and inexpensive solutions appropriate for the developing world. During this reporting period, 169,454 bottles of Sur’Eau and 3,532,466 sachets of P&G were distributed resulting into a total of 204,778,660 liters of water treated and hence 961 DALYs averted.


In addition to the social marketing of these water purifiers, SFH Rwanda engaged in BCC interventions ranging from product demonstrations and community dialogue through hygiene clubs to sensitize communities on proper hygiene and sanitation, disseminate messages focused on promotion of hand washing with soap during critical moments (after using toilet/latrine, before preparing food, changing diapers, before breastfeeding) as well as the benefits of a clean latrine/toilet, and dangers of open defecation (diarrhea disease).

Expected Outcomes
  • Increased availability and access to socially marketed products and services in Rwanda;
  • Increased health promotion interventions through audience focused BCC and demand creation for socially marketed products and services in Rwanda;
  • Capacity building and Strengthened partnerships with Community-Based Organizations reaching key populations;
  • Increased capacity of SFH to provide sustainable, high impact health communication and social marketing interventions in Rwanda
Actual Outcomes
  • 204,778,660 liters of water treated