Incentives Driving Economic Alternatives – North, East, West (IDEA-NEW) is a USAID project that began in March 2009 and was completed in 2015. This project continued USAID’s efforts to provide agricultural incentives and economic alternatives for provinces in the East as well as the northern and western poppy-prone regions of the country.
USAID supported agriculture marketing, developed rural enterprise and infrastructure, provided training for better managed watersheds, provided access to finance and building national value-chains and trade for key regional products. USAID collaborated with national, provincial, and district-level officers of line ministries, as well as provincial governors and local leaders. USAID worked closely with provincial reconstruction teams to coordinate and target activities, particularly in areas of USAID priority engagement. The objective of the IDEA-NEW program was intensive value chain development leading to increased incomes and employment in the agricultural sector. IDEA-NEW’s interventions boosted agricultural productivity, thereby increased incomes, jobs and stability in rural areas, including strategic Key Terrain Districts (KTD) and poppy-prone areas. Value chain development to increase licit incomes in poppy-prone areas was the priority for IDEA-NEW through 2015. IDEA-NEW's local procurement practices supported USAID’s Afghan First Policy by prioritizing local procurement and staffing, and working through line departments and private Afghan agribusiness firms.
IDEA-NEW implemented five program components: