USAID funded C-Change to improve the effectiveness and sustainability of social and behavior change communication (SBCC) across development sectors.
C-Change was implemented the achieve the following objectives:
C-Change incorporated knowledge about the social determinants and underlying causes of individual behaviors and took into account research and lessons learned from implementing and evaluating activities. It also employed innovative and tested methods to meet the continuing challenges posed by evolving health issues that require an SBCC approach; and worked to strengthen the capacity of local and regional organizations to plan, implement, and manage programs, thus ensuring sustained local knowledge and skills. C-Change worked with global, regional, and local partners in the major health areas, including family planning and reproductive health, HIV prevention, malaria prevention and control, and water, sanitation, and hygiene. C-Change also provided communication support to other sectors, including democracy and governance, civil society, and environment.
C-Change provided technical assistance and support for a broad range of USAID communication and capacity building activities in the DRC: