APHIAplus Health Communications & Marketing (APHIAplus HCM)

USAID/Kenya supported an integrated service delivery model to improve the health of Kenyans in all 47 counties. AIDS, Population and Health Integrated Assistance Program, also known as APHIAplus, Health Communications and Marketing used social marketing and behavior change communication to promote healthy behavior and increased access to health services and products. The program focused on HIV, malaria, family planning, and maternal/child/neonatal health.

Activity Description

APHIAplus Health Communications and Marketing worked through the private sector to support the Government of Kenya by:

Supporting the Health Promotion Unit to oversee social marketing and social behavior change for health services and products
Harnessing key distribution channels to ensure that vital health products and services reach underserved populations
Increasing targeted distribution of health products such as condoms, family-planning contraceptives, water treatment devices, and treated mosquito nets
Implementing media campaigns to create demand for health services and products and expand healthy behaviors
Increasing access and uptake of health services such as HIV testing and counselling and increasing case management of childhood illnesses
Supporting the SafeCare program, which supports private health facilities to provide quality services and get accreditation

Related

Expected Outcomes

Increase access to and demand for high quality health products and services
Improve adoption and maintenance of healthy behaviors through social behavior change communication
Strengthen public private partnerships to deliver health communication, marketing and services
Strengthen social marketing and behavior change communication with the public and private sector, and synchronize activities

Actual Outcomes

776,000 Kenyans received family planning services
Hotline tailored for family planning counseling and referrals
1.8 million insecticide-treated malaria nets distributed through health facilities
81 million socially-marked condoms distributed
52 million free condoms distributed
4.3 million liters of water treated to improve quality